Communications DACH & CEE

Direct mailing: Individual customer approach, automated production

How to organize efficient workflows for a wide variety of print jobs?

The dialog marketing specialist is part of the Paragon Group and, with around 1,300 employees in six countries, one of the leading companies for individualized customer communication/direct advertising in Europe. The company supports cross-sector retail customers, such as Payback, dm or the Otto Group, with the implementation of marketing campaigns. To cope with the growing order volume, the company is using automation software from OneVision.

The OneVision Highlights

To produce a wide variety of print jobs as quickly as possible, in top quality and, of course, economically, depending on the output requirements. In order to reliably master these challenges, it was important for the print specialist to implement modular software that enables flexible intervention in the event of order fluctuations. At the same time, the error rate - especially in the inkjet sector - was also to be reduced. With OneVision's automation software Paragon Customer Communications achieves: 

  • Significant time savings thanks to fully automated print file preparation
  • Improved print quality thanks among other things to normalized files
  • More efficiency through an automated workflow
  • Uncomplicated integration into existing systems
  • Reliable production: error-free, faster & more predictable

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Automation also exists for individualized direct advertising

In addition to comprehensive concept consulting, address, and data management, Paragon Customer Communications also creates a wide range of print products for its customers. Among other things, direct mailing such as cross folder mailings, pop-up self-mailers, bulk mailings and much more are produced. In order to meet the order volume of approx. 1000 orders per year with over 3000 versions in digital printing, the company uses the extremely flexible automation software.
Detailed information on Variable Data Printing (VDP) can be found on this page

Automated watermark creation

In the layout programming department, the software automatically embeds watermarks - depending on file names - in PDFs.

direct mailing quote Paragon

“OneVision offers us professional and well-engineered software to automate and optimize our daily work in prepress”

Andreas Mann, Prepress Manager Paragon Customer Communications DACH & CEE

Automated file preparation

With the suite's included prepress package, print jobs are automatically checked and optimized within seconds. This reduces manual work and saves valuable time.
More about preflight software

Integrations to existing systems

The print specialist relies on sheetfed and digital web printing as well as web offset printing to produce the direct mailings. The press fleet consists of various offset and digital presses such as the HP Indigo, Prosper Press from Kodak, and Rotoman from MAN Roland. In addition, more than 100 high-speed inkjet imprinting systems and finishing machines are used to finish the printed products in postpress. As an XML-based solution, the OneVision software could be integrated easily - and as needed - into all existing processes as well as the system landscape, thus enabling an efficient, smooth workflow
More about integration