Interview with Hussein Khalil - The Royal Road for premedia
OneVision in den Medien Hussein Khalil, CEO of OneVision Software, interviewed by the PRINT & more magazine about the automation of prepress and following optimization capabilities.
1. What are the arguments for print products in the online age?
The answer can actually be found in the results of polls you published for your federal press conference: 89% of the German population like to read magazines. Of course, they needn't necessarily be printed, but print products are seen as reliable and believable by 85% of Germans. At OneVision, we believe in combining print and digital/online. This is the direction we are taking with our product portfolio, allowing us to significantly simplify the publishing workflow for magazine and newspaper publishers in the print and media prepress stage. I see online as the perfect medium for keeping readers always up-to-date about the latest news. Print offers a different reader experience. It makes a difference whether I'm holding a high-quality magazine in my hands or swiping on a mobile device.
2. OneVision offers primarily software for prepress processes. Where is the optimisation potential?
Not only for print but also media prepress, including digital publishing. The variety of our solutions positions us clearly as a full solution provider for publishers and printers. Developing automated solutions for work-intensive processes in the publishing workflow to save time and money while simultaneously increasing output quality – this is the goal during development of our products.
Expressed in a flexible manner: our software solutions include first a workflow solution which you can use to integrate, standardise and significantly automate the entire publishing workflow. And on the other hand, we provide comprehensive tools for the optimisation of pictures – both for the Web and in print. Here, we speak of dimensions in which classical retouching – reducing folds, editing rounded parts, etc. – must at least occasionally be carried out manually. For print, we developed a special preflight software that can be used for the automatic normalisation and optimisation of print data to prevent reprinting. Our digital publishing software opens up a new income option for publishers.
3. Fully automated image processing is efficient, but does it also meet the quality needs of publishers?
This question should really be answered by the publishers themselves who are using our image processing program. I think these statements speak for themselves:
Motorpresse Stuttgart, Germany: "Amendo clearly saves us time as the software enables us to perform the basic optimisation for all images at an enormously high throughput and with a consistently high quality. The detection and correction of sky and vegetation tones saves us outlining elaborate, complex image areas."
Winnipeg Free Press, Canada: "Amendo simply stands head and shoulders above the leading image enhancement workflow solutions. It’s almost unbreakable architecture paired with its brilliantly intuitive interface and depth of features have made it the cornerstone of a high performance content workflow both studied and envied by industry peers. We simply love it."
Parts of this interview were published in 'PRINT & more - Magazin der deutschen Zeitschriftenverleger' (PRINT & more, Magazine of German Magazine Publishers), Edition 2/2016